We offer shopper research for supermarkets, drugstores, clothing and apparel, home decoration stores etc. Research issues related to shopping environment are our key area of interest. Our clients include a number of retail chains as well as shopping mall operators.
Shopper Research
For retailers, we offer a wide range of research methods:
- customer profiling
- customer segmentation
- competitive analysis
- new concept tests
- private label research
- in-store research
- mystery shopping
- customer satisfaction
- store layout improvement
- trend research
