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Case Studies

The Inquiry Blog is a source of expert knowledge on consumers, market trends and changes in the retail sector. We publish data analyses, research reports, insights into customer behaviour and practical tips for brands in the retail, e-commerce and product sectors. If you want to make decisions based on insights and better understand the future of the market, you’ve come to the right place.

Latest case study
Retail Date: 14.07.2026

Understanding furniture choice drivers in the home retail journey

Every furniture purchase tells a story of needs, trade-offs and expectations. By following shoppers through their real buying journey and combining multiple qualitative research methods, Inquiry revealed how consumers make decisions and what retailers can do…
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All case studies
  • Food & Snacks Date: 13.07.2026

    How savoury snack flavours become iconic

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  • Watches & Accessories Date: 10.07.2026

    Reviving a Swiss watch icon brand across Balkan markets

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  • Consumer Goods Date: 08.11.2025

    Can ice cream test products survive the journey home?

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Latest case study
Retail Date: 14.07.2026

Understanding furniture choice drivers in the home retail journey

Every furniture purchase tells a story of needs, trade-offs and expectations. By following shoppers through their real buying journey and combining multiple qualitative research methods, Inquiry revealed how consumers make decisions and what retailers can do…
Read more
Latest case study
Food & Snacks Date: 13.07.2026

How savoury snack flavours become iconic

The study was conducted on behalf a global manufacturer of flavours and food ingredients, to better understand how selected flavours of savoury snacks and potato crisps become popular, establish themselves in consumers’ repertoires, and over time gain “iconic”…
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Latest case study
Watches & Accessories Date: 10.07.2026

Reviving a Swiss watch icon brand across Balkan markets

How can a brand that disappeared from the market for decades successfully return? Inquiry helped Darwil uncover whether its historical brand equity was still alive among consumers and identify the opportunities for a potential relaunch across…
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Inquiry is a full-service, holistic research agency operating in Poland and on international markets. For over 20 years, we have been helping brands make the right decisions by providing reliable insights from quantitative and qualitative research. We specialise in consumer analysis, purchase journeys and research for the retail sector. We believe that it is not data that shapes the future, but understanding it.

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Our reports

See more insights
  • Retail Innovations 21 (2026)
    free reportinternational case studiesretail

    Retail Innovations 21 (2026)

    Retail Innovations 21 summarises two decades of global changes in the retail sector and features dozens of inspiring…

  • Retail Innovations 20 (2025)
    free reportinternational case studiesretail

    Retail Innovations 20 (2025)

    Retail Innovations 20 summarises two decades of global changes in the retail sector and features dozens of inspiring…

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