In-store Retail Media research
See whether retail media captures shoppers’ attention in physical stores.
Retail media is one of the fastest-growing marketing channels. Yet in physical stores, it can still be difficult to measure which media formats and in-store advertising materials actually attract shoppers’ attention and influence sales.
With Inquiry’s research solutions and Shopnosis technology, you can assess the effectiveness of retail media in stores, measure shopper attention and understand how communications influence purchasing decisions.
Our research is designed for the Polish market.
70%+ of purchasing decisions are made in store
BEHAVIOURAL DATA FROM THE SHOPPING ENVIRONMENT
Today’s data influences tomorrow’s decisions.
We capture real shopping behaviour in a natural in-store environment using glasses designed to measure Retail Media. The glasses allow us to monitor shoppers’ attention as they shop.
We analyse shopper journeys, attention second by second, and interactions with communications and products. This helps us understand which retail media formats support purchasing decisions and make in-store communication more effective.
We measure the effectiveness of digital signage screens, shelf talkers, shelf liners, POS materials and secondary displays. No additional equipment needs to be installed in the store, and the research is conducted in compliance with GDPR.
MAKE THE MOST OF RETAIL MEDIA
Attention matters
Behavioural data shows which communication formats actually capture shoppers’ attention and support purchasing decisions in store.
We assess the effectiveness of shelf communication, secondary displays and digital signage screens, helping you make better-informed decisions about store layout and retail media activity.
Discover which store areas generate the highest conversion
Identify the advertising materials that hold shoppers’ attention
Make better-informed decisions about planograms and displays
WHAT CAN YOU MEASURE WITH THE SHOPNOSIS METHODOLOGY?
Retail Media need metrics & data
In-store communication effectiveness
We provide data on which in-store media formats and advertising materials actually attract shoppers’ attention and support purchasing decisions.
The impact of communication on purchasing decisions
We show how digital signage screens, POS materials, shelf liners and secondary displays affect shoppers’ attention and sales.
Footfall and shopper behaviour
We analyse how shoppers move through the store, which areas attract the most traffic and where communication works most effectively.
Planograms and conversion zones
We identify the areas with the highest conversion and provide data to support planogram and display optimisation.
Comparing communication formats
We compare the effectiveness of different communication formats and show which solutions best support your sales objectives.
Campaign testing and optimisation
We analyse which elements of communication are most effective at attracting shoppers’ attention and help you optimise campaigns before implementation.
CONTACT US
Ask us about our Retail Media research
The impact of Retail Media in a physical store goes beyond whether a shopper sees a media placement. What matters is whether the communication actually affects shoppers’ attention, purchasing decisions and sales. Behavioural data helps distinguish a message’s presence from its real effectiveness.”
Agnieszka Górnicka, CEO of Inquiry Ltd
METRICS FOR IN-STORE COMMUNICATION
Look beyond sales
We combine behavioural data with attention analysis to help you better assess the effectiveness of retail media in physical stores.
This lets you see not only the sales impact, but also which messages and formats actually influence purchasing decisions at the shelf.
Media metrics such as Reach, Attention and OTS help compare the effectiveness of in-store communication with other media channels and better assess the impact of campaigns on sales.
You’ll receive an analysis of when shoppers encounter in-store communications, along with insights into which store areas are most effective at capturing attention and influencing purchasing decisions.
We combine behavioural, exposure and sales data to inform the optimisation of retail media activity and support discussions with suppliers and media partners.
Sales are only part of the picture.
See what happens before the purchase.
- How do shoppers respond to in-store communication?
ABOUT US
Who are we?
Inquiry is a full-service research agency operating in Poland, Central and Eastern Europe, and on international markets. For over 20 years, we have been helping brands make the right decisions by providing reliable insights from quantitative and qualitative research. We specialise in fieldwork in Central and Eastern Europe, consumer analysis, purchase journeys and research for the retail sector. We believe that it is not data that changes the future, but understanding it.
WHAT MAKES INQUIRy STAND OUT
What is it like to work with us?
understanding
Decisions over reports
Data is only useful if it leads to action. That’s why, instead of endless spreadsheets, you get the answers you’re looking for.
cooperation
A team that thinks alongside you
From our very first meeting, we focus on the decision you intend to make. We select methods and questions designed to guide you, step by step, towards achieving your goals.
comprehensive
Local insight, a broad perspective
We are a member of the international Ebeltof Group, which gives us access to the latest insights into global trends, which we then put to use for our clients.
How can we help you?
Price Perception Survey
PriceVISION™
Creating innovation
Innovation Research
Qualitative and Quantitative Research
Research into foreign markets
Customer journey analysis
Customer Journey
Discover our projects
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RetailUnderstanding furniture choice drivers in the home retail journey
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Food RetailThe challenge:
Shaking off the image of an ‘expensive shop’ without lowering actual prices.Read
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Food & SnacksHow savoury snack flavours become iconic
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RetailThe challenge:
Conducting a quantitative survey in more than a dozen countries simultaneously, from Brazil to China and from the USA to AustraliaRead
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Watches & AccessoriesReviving a Swiss watch icon brand across Balkan markets
Industry:
Food RetailThe challenge:
Shaking off the image of an ‘expensive shop’ without lowering actual prices.Read
SHOP
Our reports
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free reportinternational case studiesretailRetail Innovations 20 (2025)
Retail Innovations 20 summarises two decades of global changes in the retail sector and features dozens of inspiring…
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free reportinternational case studiesretailRetail Innovations 21 (2026)
Retail Innovations 21 summarises two decades of global changes in the retail sector and features dozens of inspiring…