Finance
Consumers’ financial decisions in their natural environment.
Trust measured by data
Trust is the currency in which financial institutions operate – we help them measure and build it. We conduct research for banks, insurance companies and fintech firms, providing insights into how customers make financial decisions and what influences their loyalty.
We specialise in long-term reputation monitoring, customer experience research, and testing of communications and financial products.
How can we help you?
Omnibus tracking
TrackLite®
Quantitative and qualitative research
Customer Experience
Qualitative research on innovation
Innovation Research
CONTACT US
Ask us about our research
Whenever I talk to a client about the challenges they face, I ask myself: what kind of research would I commission if I were in their shoes? These past 30 years have taught me that good research starts with a good question – I invite you to help me formulate it.
Agnieszka Górnicka, CEO of Inquiry Ltd
ABOUT US
Why Inquiry?
In finance, trust is the currency we’ve been measuring for 20 years – we understand the sector’s unique characteristics, from the requirements of the Polish Financial Supervision Authority (KNF) to clients’ lengthy decision-making cycles and data sensitivity. We offer the full spectrum: from express surveys (results within 7 days of the query) to long-term NPS trackers and qualitative research.
We are a full-service agency. We carry out both quantitative and qualitative research. We manage projects from the initial definition of the problem, through the development of a research design, implementation and analysis, right through to the final conclusions and recommendations for action.
With 20 years of experience in the market, we have developed methodologies that deliver accurate and reliable results. We specialise in innovation, low-cost tracking and price perception research.
We regularly publish reports on the financial sector that are available to the public. Visit our blog to find out more.
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cee markets covered in a multi-country approach
OUR PROJECTS
Can a Heritage Brand Make a Successful Comeback?
THE CHALLENGE: How can we assess whether consumers still remember and value a brand that disappeared from the market decades ago — and identify the best strategy for its successful relaunch across former Yugoslav markets?
INDUSTRY: Consumer Goods
INQUIRY’s ROLE: Design and execution of a multi-country qualitative and quantitative research programme. Measurement of brand awareness and brand equity. Emotional insight analysis, consumer segmentation, cross-market benchmarking, and strategic recommendations for brand positioning and relaunch.
Discover more projects
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RetailUnderstanding Furniture Choice Drivers in the Home Retail Journey
Industry:
Food RetailThe challenge:
Shaking off the image of an ‘expensive shop’ without lowering actual prices.Read
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Food & SnacksHow savoury snack flavours become iconic
Industry:
RetailThe challenge:
Conducting a quantitative survey in more than a dozen countries simultaneously, from Brazil to China and from the USA to AustraliaRead
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Watches & AccessoriesReviving a Swiss Watch Icon Across Former Yugoslav Markets
Industry:
Food RetailThe challenge:
Shaking off the image of an ‘expensive shop’ without lowering actual prices.Read
SHOP
Our reports
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free reportinternational case studiesretailRetail Innovations 20 (2025)
Retail Innovations 20 summarises two decades of global changes in the retail sector and features dozens of inspiring…
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free reportinternational case studiesretailRetail Innovations 21 (2026)
Retail Innovations 21 summarises two decades of global changes in the retail sector and features dozens of inspiring…