Communication research

You’ve got your creative work ready and your media budget planned, but you’re not sure if the message will work. A pre-campaign test will check whether the message is clear, whether it evokes the right emotions, whether it motivates people to act, and whether it stands out from the competition, before you spend millions on media.

When there is a risk that the brand is perceived as outdated, obsolete or poorly positioned against the competition. An image survey reveals how the brand is perceived by consumers (attributes, associations, emotions), where the gaps lie compared to the competition, and how to carry out effective rebranding or repositioning.

The campaign has been running for several months, you’re investing a significant budget, but you don’t know whether it’s working or delivering results. Tracking surveys measure the key metrics – allowing you to respond in real time and optimise your campaign.

The campaign has ended, the budget has been spent – but did it achieve its goals? Did it improve the brand’s image? Did it boost brand awareness? A post-campaign evaluation shows what worked and what didn’t, what the actual impact was on brand awareness, perception and purchase intent – and what to improve in the next campaign.

You’re changing the tone of your communication, testing a new advertising slogan or a new way of talking about your brand or product. Testing your messages helps you identify which versions are the most understandable, the most persuasive, the most memorable, and the ones that create the right associations with your brand.

Your competitors have greater brand recognition, a better image and higher levels of engagement – but you don’t know what they’re doing better. A benchmark analysis of brand image and communication shows how your brand compares to the competition: which attributes are stronger, which are weaker, which messages work for your competitors, and what you can learn from them.