etnography & observational research

For global corporations, ethnography is frequently the research method that helps them understand consumers in their local setting. Ethnography, as a systematic study of a cultural group or phenomenon, focuses on cultural interpretation in order to describe the social context. It takes an experienced researcher to collect relevant data and assess the validity of the findings. At Inquiry, ethnography provides complex, personal, and thoughtful insights.

For more information about Ethnography & Observational Research,
please contact us

More about our services

We ensure consistent data collection process while adapting research tools for various cultures, diverse consumer attitudes and population structures.

Central Location Tests

Central Location Tests

Inquiry provides suitable venues for CLTs across major cities in all CEE countries.

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Focus Groups

Focus Groups

We provide recruitment of participants, moderation, live translations, transcription and reporting.

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In-Depth Interviews

In-Depth Interviews

We offer traditional F2F methodology in line with online and mobile technologies for in-depth interviews.

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CATI

CATI

We run CATI projects in across the CEE markets, using native speakers for all countries involved.

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Online Communities

Online Communities

Our panels provide deep understanding of consumer demands and expectations.

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Qualitative Research

Qualitative Research

For your international online projects, Inquiry provides local moderation and recruitment services.

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In-Store Research

In-Store Research

Our in-store research includes shopper surveys, shopper observation, accompanied shopping and much more.

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Ethnography & Observational Research

Ethnography & Observational Research

Ethnography helps to understand consumers in their local and social settings.

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Usability

Usability

To understand the consumer behavior we use a sophisticated combination of various methodologies.

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What our clients say about us

  • I highly recommend Inquiry for any research needs one might have in CEE/Russia.
    Terilyn ReberPresident of One Planet One Call, Inc.
  • I highly recommend Inquiry as a business partner in research related to the telecommunications industry.
    Zbigniew MyślińskiNetia SA
  • This was the first time I had ever worked with Inquiry and I can certainly say it won't be the last.
    Conor PhillipsMarketing and Communications Strategist
  • We had chosen Inquiry because of the company's commitment and professional approach to our extremely difficult project.
    Rafał SzcześniakPretorius sp. z o.o.
  • Inquiry provided us with professional services including moderating a Polish online discussion group, topline report writing and translation services.
    Conor PhillipsMarketing and Communications Strategist
  • Inquiry carried out several market studies for Geant Polska, showing each time very good understanding of the brief, valuable analysis, reliable results and reasonable cost.
    Damien de MaisonneuveDOZ SA (Pelion Group)
  • We’re delighted to welcome on board our new partners in the USA, Russia, Italy, Poland and Austria. As a network, our main aim is to provide clients with a cost-effective alternative to large, and multinational research corporations. The success we’ve experienced since launching just two short months ago really demonstrates the need and desire for an association like ours.
    Derek EcclestonDigital Insight Network founding member
  • The Inquiry team were excellent from the first point of contact all the way through to delivery of the output. They took the time and trouble to fully understand our needs and as a result were able to provide extremely useful and relevant research across 5 markets that we had little knowledge of. A fantastic service throughout – we look forward to our next project with Inquiry.
    Debbie FitzpatrickMM-Eye
  • We have worked together with Inquiry for quite some time and have always been pleased with their attention to detail and feedback they provide.
    Nadine CasalettoSchlesinger Associates