Healthcare
Insights for medicine, pharmacy and healthcare.
Research where lives are at stake.
The healthcare sector is unique – it is a sector in which data-driven decisions have a real impact on patients’ quality of life, the effectiveness of treatment and the functioning of the entire healthcare system. That is why research must be particularly precise, responsible and tailored to the specific needs of individual groups.
Fully aware of this responsibility, Inquiry conducts research for the healthcare sector – paying particular attention to data sensitivity, ethical patient engagement and compliance with regulatory requirements – supporting institutions and pharmaceutical companies in making decisions based on reliable yet empathetic insights.
We specialise in research involving patients and healthcare professionals, as well as product research, such as concept testing, prototype testing, and packaging testing for OTC medicines, supplements, medical devices and digital health solutions.
How can we help you?
Quantitative and qualitative research
Product testing
Quantitative and qualitative research
Research involving doctors and healthcare professionals (HCP Research)
Quantitative and qualitative research
Patient surveys
CONTACT US
Ask us about our research
In healthcare, data is never just numbers – there are always real patients and real clinical decisions behind them. That is why, at Inquiry, we place great emphasis on integrity and accountability at every stage of the research process. We aim to provide insights that genuinely support doctors, institutions and companies in improving the quality of care.
“In such a demanding industry, research must be the foundation — and that is exactly how we conduct it.”
Agnieszka Górnicka, CEO of Inquiry Ltd
ABOUT US
Why Inquiry?
In healthcare, research must not only be precise, but also conducted with empathy, understanding and a sense of full responsibility. At Inquiry, we combine high methodological standards with experience in working with patients and medical staff. This enables us to provide knowledge on which decisions can be safely based.
We understand the realities of the work carried out by doctors, nurses, pharmacists and healthcare organisations. This enables us to conduct our research in a manner that is appropriate, sensitive and compliant with regulations.
We conduct our research fully aware that behind every piece of data lies a patient, medical staff or a clinical decision. Quality and reliability are our top priorities.
We deliver results that can be put to immediate use — in patient education, brand strategy, clinical processes or service optimisation. We turn data into action.
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cee markets covered in a multi-country approach
OUR PROJECTS
Can a Heritage Brand Make a Successful Comeback?
THE CHALLENGE: How can we assess whether consumers still remember and value a brand that disappeared from the market decades ago — and identify the best strategy for its successful relaunch across former Yugoslav markets?
INDUSTRY: Consumer Goods
INQUIRY’s ROLE: Design and execution of a multi-country qualitative and quantitative research programme. Measurement of brand awareness and brand equity. Emotional insight analysis, consumer segmentation, cross-market benchmarking, and strategic recommendations for brand positioning and relaunch.
Discover more projects
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RetailUnderstanding Furniture Choice Drivers in the Home Retail Journey
Industry:
Food RetailThe challenge:
Shaking off the image of an ‘expensive shop’ without lowering actual prices.Read
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Food & SnacksHow savoury snack flavours become iconic
Industry:
RetailThe challenge:
Conducting a quantitative survey in more than a dozen countries simultaneously, from Brazil to China and from the USA to AustraliaRead
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Watches & AccessoriesReviving a Swiss Watch Icon Across Former Yugoslav Markets
Industry:
Food RetailThe challenge:
Shaking off the image of an ‘expensive shop’ without lowering actual prices.Read
SHOP
Our reports
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free reportinternational case studiesretailRetail Innovations 20 (2025)
Retail Innovations 20 summarises two decades of global changes in the retail sector and features dozens of inspiring…
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free reportinternational case studiesretailRetail Innovations 21 (2026)
Retail Innovations 21 summarises two decades of global changes in the retail sector and features dozens of inspiring…