Retail
Inquiry is a team of retail research experts.
For over 20 years, we have been helping leading brands, retail
chains and shopping centres make the right business decisions.
the latest edition of the Retail Innovations report, showcasing new solutions in the retail sector
We help boost sales in the retail sector
We work with retail chains, commercial property management companies, FMCG manufacturers, e-commerce businesses, the catering industry and service providers.
We show you what attracts customers to a shop or shopping centre, how to extend the length of their visit, how to boost sales without eroding profit margins, and how to improve the effectiveness of your shop layout, product range and communication at both shop and category level.
We combine proven research methods (including shopper insights, tenant mix analysis, factors influencing footfall, customer journey mapping and competitive analysis) with a broad, international perspective.
We constantly monitor trends and innovations in retail in collaboration with the Ebeltoft Group’s international network. This approach enables us to provide insights that genuinely transform the way we think about sales and retail.
How can we help you?
Quantitative research
Surveys in shops and shopping centres
Quantitative research
Research within the coverage area
Quantitative research
Customer needs and satisfaction surveys
CONTACT US
Ask us about our research
Retail is the sector we have worked with most closely for many years. Our clients range from the largest chains to smaller players. To keep our finger on the pulse, we are members of the Polish Council of Shopping Centres and the international Ebeltoft Group.
Book a meeting with me and let’s see how I can help solve your problem.
Agnieszka Górnicka, CEO of Inquiry Ltd

ABOUT US
Why Inquiry?
Because we know the retail industry inside out. For 20 years, we have been researching consumer behaviour and the effectiveness of sales strategies for major brands and retail chains, both on the Polish and international markets.
Membership of the Ebeltoft Group provides access to the latest trends, analyses and case studies from over 20 markets worldwide. This enables Inquiry to combine a global perspective with a local context, providing clients with solutions based on the knowledge and experience of retail industry leaders.
For years, Inquiry has been developing proprietary research methodologies tailored to the specific nature of the retail market and the needs of its clients. These methodologies enable the precise analysis of consumer behaviour, the testing of sales solutions, and the delivery of results that provide tangible support for business decisions.
Thanks to its access to an international network of data and research projects, Inquiry has unique benchmarks for the retail sector. These enable brands to compare their performance against market standards and category leaders, identify areas for improvement, and set realistic growth targets.

OUR PROJECTS
Can a Heritage Brand Make a Successful Comeback?
THE CHALLENGE: How can we assess whether consumers still remember and value a brand that disappeared from the market decades ago — and identify the best strategy for its successful relaunch across former Yugoslav markets?
INDUSTRY: Food retail
INQUIRY’s ROLE: Design and execution of a multi-country qualitative and quantitative research programme. Measurement of brand awareness and brand equity. Emotional insight analysis, consumer segmentation, cross-market benchmarking, and strategic recommendations for brand positioning and relaunch.
Discover more projects
-
RetailUnderstanding Furniture Choice Drivers in the Home Retail Journey
Industry:
Food RetailThe challenge:
Shaking off the image of an ‘expensive shop’ without lowering actual prices.Read
-
Food & SnacksHow savoury snack flavours become iconic
Industry:
RetailThe challenge:
Conducting a quantitative survey in more than a dozen countries simultaneously, from Brazil to China and from the USA to AustraliaRead
-
Watches & AccessoriesReviving a Swiss Watch Icon Across Former Yugoslav Markets
Industry:
Food RetailThe challenge:
Shaking off the image of an ‘expensive shop’ without lowering actual prices.Read
SHOP


