Retail

Inquiry is a team of retail research experts.
For over 20 years, we have been helping leading brands, retail
chains and shopping centres make the right business decisions.

We help boost sales in the retail sector


How can we help you?

Ask us about our research


ABOUT US

Why Inquiry?


Access to world-class knowledge

Membership of the Ebeltoft Group provides access to the latest trends, analyses and case studies from over 20 markets worldwide. This enables Inquiry to combine a global perspective with a local context, providing clients with solutions based on the knowledge and experience of retail industry leaders.

Our own methodologies

For years, Inquiry has been developing proprietary research methodologies tailored to the specific nature of the retail market and the needs of its clients. These methodologies enable the precise analysis of consumer behaviour, the testing of sales solutions, and the delivery of results that provide tangible support for business decisions.

Benchmarks

Thanks to its access to an international network of data and research projects, Inquiry has unique benchmarks for the retail sector. These enable brands to compare their performance against market standards and category leaders, identify areas for improvement, and set realistic growth targets.

Can a Heritage Brand Make a Successful Comeback?


THE CHALLENGE: How can we assess whether consumers still remember and value a brand that disappeared from the market decades ago — and identify the best strategy for its successful relaunch across former Yugoslav markets?

INDUSTRY: Food retail

INQUIRY’s ROLE: Design and execution of a multi-country qualitative and quantitative research programme. Measurement of brand awareness and brand equity. Emotional insight analysis, consumer segmentation, cross-market benchmarking, and strategic recommendations for brand positioning and relaunch.

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