For durable goods, such as household appliances or audio equipment, Inquiry offers research projects concerning decision-making process, customer needs and attitudes, appliance tests, design tests, target group studies for new product development, etc. At Inquiry, we use special research methods for the durable goods market, accounting for specific requirements of this segment.
We take into consideration both the extended decision-making process and long time lapse before subsequent purchases. Moreover, the considerable size and price of products may be of importance for purely operational reasons – especially when testing product design and functionality. The average consumer purchases a few washing machines in a lifetime, and an iron every few years. It is hard to build brand loyalty using the same methods as in the FMCG market. We consider after-sales services, warranty terms, energy consumption and other factors influencing product and brand choice.