What is the likelihood that your clients will recommend your bank to their friends? Would your current clients use new products? What drives first decisions when a young person opens his or her first bank account?
Individual clients rarely make decisions concerning the opening of a new bank account, insurance or mortgage – which is why financial institutions can rely on clients’ loyalty. Still, it is of essential importance to understand needs of individual as well as of business clients. And the latter are as diverse and plentiful as businesses themselves. How can we take advantage of business sector potential? Inquiry offers a number of services that help banks, insurance companies and other financial institutions to build close relationships with their present and prospect clients.
- customer needs and motivations
- market potential for new products
- customer segmentation
- product tests (e.g., conjoint analysis)
- mystery shopping
- customer satisfaction and its impact on loyalty
- brand image and brand equity
- communication tests
- customer experience
- online usability