Fast-moving consumer goods and their consumers are the most popular subjects of market research. FMCG companies use a wide range of research methods and, quite often, they are the driving force for development of new research techniques.
To meet your information needs, Inquiry offers the following types of research studies.
- quantitative & qualitative research
- product tests
- name and pack tests
- usage and attitude surveys (U&A)
- in-store research
- price tests
- ad tests
- observational research
- online research
We put special emphasis on high quality data collection, advanced methodologies, reliable data and innovative approach to real-life issues. Moreover, Inquiry offers research methodologies adjusted to specific target groups, such as children, teenagers, young families, singles, mature consumers etc.