In-Store Research

At Inquiry, we believe that the In-Store enviroment is one of the key area to study, and the one that can bring an immediate boost to sales level witout reducing proces or expensive above-the-line advertising. We offer a range of qualitative, quantitative, mixed mode and experimental research options. Our in-store research offer includes: 

  • shopper surveys (at store entry/exit or in an aisle),
  • shopper observation (behaviour, points of interest, interactions with staff, reactions to POS displays, etc.),
  • accompanied shopping,
  • experimental (causal) designs for POS testing,
  • street intercepts or door-to-door surveys within the store’s catchment area.

We have carried out a wide range of in-store research projects regarding grocery & convenience stores, drugstores, consumer electronics, durables, press, clothing & apparel, jewellery and more.

For more information about In-Store Research, please contact us

More about our services

We ensure consistent data collection process while adapting research tools for various cultures, diverse consumer attitudes and population structures.

Central Location Tests

Central Location Tests

Inquiry provides suitable venues for CLTs across major cities in all CEE countries.

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Focus Groups

Focus Groups

We provide recruitment of participants, moderation, live translations, transcription and reporting.

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In-Depth Interviews

In-Depth Interviews

We offer traditional F2F methodology in line with online and mobile technologies for in-depth interviews.

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CATI

CATI

We run CATI projects in across the CEE markets, using native speakers for all countries involved.

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Dedicated Consumer Panels

Dedicated Consumer Panels

Our panels provide deep understanding of consumer demands and expectations.

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Online Qualitative Research

Online Qualitative Research

For your international online projects, Inquiry provides local moderation and recruitment services.

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In-Store Research

In-Store Research

Our in-store research includes shopper surveys, shopper observation, accompanied shopping and much more.

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Ethnography & Observational Research

Ethnography & Observational Research

Ethnography helps to understand consumers in their local and social settings.

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Usability

Usability

To understand the consumer behavior we use a sophisticated combination of various methodologies.

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What our clients say about us

  • Inquiry’s team cares about the quality of work at every stage of project implementation.
    Tomasz KozłowskiGrupa Kolporter
  • We’re delighted to welcome on board our new partners in the USA, Russia, Italy, Poland and Austria. As a network, our main aim is to provide clients with a cost-effective alternative to large, and multinational research corporations. The success we’ve experienced since launching just two short months ago really demonstrates the need and desire for an association like ours.
    Derek EcclestonDigital Insight Network founding member
  • I highly recommend Inquiry for any research needs one might have in CEE/Russia.
    Terilyn ReberPresident of One Planet One Call, Inc.
  • This was the first time I had ever worked with Inquiry and I can certainly say it won't be the last.
    Conor PhillipsMarketing and Communications Strategist
  • Inquiry provided us with professional services including moderating a Polish online discussion group, topline report writing and translation services.
    Conor PhillipsMarketing and Communications Strategist
  • We had chosen Inquiry because of the company's commitment and professional approach to our extremely difficult project.
    Rafał SzcześniakPretorius sp. z o.o.